How the score is built.
The composite KOL Score (0–100) is a transparent, weighted blend of five sub-scores. We publish the weights and the logic so both sides can audit exactly how a number is reached.
Audience Authenticity
Starts from the share of real (non-bot) followers (from our connected audience-data provider), then subtracts a penalty for suspicious growth spikes: sudden jumps with no viral content are a classic purchased-follower signal.
Engagement Quality
Engagement rate scaled against a 4% crypto-Twitter benchmark (excellent), then weighted by how authentic the audience is — real engagement from real people, not vanity likes.
Mindshare / Influence
A log-scaled measure of reach (so mega-accounts don't trivially dominate) blended with the share of reputable "smart" crypto followers in their audience graph.
On-Chain Integrity
On-chain wallet analysis: do they hold the tokens they shill, do they avoid tokens that later rug, is their entry/exit timing responsible, and does their claimed PnL match the chain? Unverified wallets are capped at 20.
Reliability
Platform-native: on-time delivery rate minus a dispute penalty across completed KOL Audit orders. New KOLs start at a neutral 60 rather than zero.
Scores recompute as new audience, on-chain and delivery data arrives. Methodology and weights are versioned and may be tuned over time.